Analysis Of Consumer Behaviour Online
Submitted by Akkyy on April 21, 2011
- Category: Miscellaneous
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Analysis Of Consumer Behaviour Online
ANALYSIS OF CONSUMER BEHAVIOUR ONLINE
Author: Dejan Petrovic
This report will outline the most relevant behavioural characteristics of online consumers and examine the ways they find, compare and evaluate product information. Comparison of the newly collected survey data with the existing consumer behaviour theory resulted in detection of a number of issues related to a specific consumer group. The purpose of this report is to translate these findings into a set of implementation activities on strategic and technological level. Execution of these recommendations will result in better conversion of visitors into customers and encourage customer loyalty and...
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