Annalisis
Submitted by monkeycheese8 on December 4, 2008
- Category: Psychology
- Words: 354
- Pages: 2
- Views: 525
- Popularity Rank: 848
Annalisis
Some people feel that Maslow's theory has had an effect on the world of advertising. To understand how, think of 5 ads (magazines, TV, radio, etc.), all for different products. For each product identify the need that the product SATIFIES and the need that the product APPEALS TO.
For example, Brand "X" soda appeals to belongingness needs or self-esteem needs, when it really only satifies physiological needs. In other words, soda satisfies a basic physiological need - thirst. Advertisers, however, in order to sell their products, appeal to our belongingness and self-esteem needs: they present images of friends having a good time, or pro-athletes in some outrageous...
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