Audience Analysis
Submitted by cnaprill on April 15, 2011
- Category: Business
- Words: 1175
- Pages: 5
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Audience Analysis
Audience Analysis
NAME
COM/285: Business Communication
DATE
INSTRUCTOR
Audience Analysis
When conveying information to a group of individuals, it is essential to be knowledgeable of the audience to which the material is being presented. Just as a weak presentation can fall short when offered to the correct audience, the same can occur when thoroughly researched material is presented to the wrong audience. This is where audience analysis comes into play. This vital process shapes the groundwork, delivery, and assessment of any speech or presentation.
In the case of presenting information to a group of stakeholders, the...
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