Submitted by kcockeram on June 6, 2011

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Bacardi Rum

Kathleen Cockeram
English 250
Rough Draft of an Advertisement or Editorial Cartoon
　

　
I chose to do my analysis on an alcohol advertisement and more precisely Bacardi Citrus Rum. In this ad the advertisers are trying to portray that drinking their rum will achieve mischievous, mixable, and magical times. It’s as if by drinking this rum you will obtain what they have displayed within the glasses, which appears to be happiness, romance, good times, sexiness, and elegance. There appears to be such ease and effortless comodry within the ad that really could be interpreted as magical. The ad appears to be targeting young couples and maybe...

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