Baskin Robbins
Submitted by sebasperez on January 24, 2011
- Category: Business
- Words: 3554
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Baskin Robbins
Introduction
Founded in 1945 in Glendale, California by two brother-in-laws who had a passion for great tasting ice-cream and the belief that people should have a choice, the signature “31 flavors†brand image of Baskin Robbins emerged. Burt Baskins and Irvine Robbins envisioned a new approach to delivering ice-cream – allowing people to sample flavors without cost and providing a creative ambience, driven by constant innovation.
Over the past 60 years, Baskin Robbins (BR) strategically positioned itself as a key competitor in the ice cream parlor industry. Unlike its competitors, BR maintains a sustainable competitive position in the market through...
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