Bombardier Transportation And The Adtranz Acquisition

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Submitted by petter.babgi on November 21, 2010

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Bombardier Transportation And The Adtranz Acquisition

BOMBARDIER TRANSPORTATION AND THE ADTRANZ ACQUISITION
Case BOMBARDIER /ADTRANZ
Question 1
Two very important reasons for an acquisition are:
1 Possibility to expand internationally;
2 The potential to transform a company and to enrich a firm.
What is the Why Rationale?
With the cross border acquisition of Adtranz by Bombardier Inc. (BBD) it enabled Bombardier Transportation (BT) - a division of BBD - to enter the local European markets, obtain know-how and access to European engineering concepts needed in emerging markets like Asia and South America and other markets or influential groups demanding European equipment and technology. Apart...

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