Brading - Gillette In Brazil
Submitted by mbrull on December 4, 2011
- Category: Miscellaneous
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Brading - Gillette In Brazil
BRAND HISTORY
In 1895, King C. Gillete had a moment of inspiration while he was shaving. He idealized a device that would change the act of shaving forever. It would be a shaving system that utilizes long-lasting disposable blades. The secret wasn’t the device itself, but the blade, a thin layer of sharp steel on both sides, that could be used a few times and then replaced.
But King Gillette could not start to produce the device, because something was missing – technology. Six years passed before he found a perfect partner, William Nickerson, successful mechanical engineer, who graduated from MIT (Massachusetts Institute of Technology), and believed in the...
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