Business
Submitted by madnotes on May 16, 2008
- Category: Book Reports
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Business
WH Smith aims
WH Smith main aim will be to provide a good service to all customers, while providing an acceptable return for its shareholders. WH Smith has a key phrase which WH Smith basis its business around, `Creating value for customers to earn their lifetime loyalty`. WH Smith listen to the customers needs better than any other business, as they provide an excellent service (customer service). This would help retain customers and gain a healthy profit. WH Smith has located each of these stores in an excellent location around the UK. While they gain customer loyalty by doing this they will also gain a steady income so they will be able to share some of its profits...
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