Case Study 8
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Submitted by uspatel89 on September 7, 2011
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Case Study 8
Case 26
The Body Shop (1998)µ
II. CASE ISSUES AND SUBJECTS
Chapter 1 Cosmetic Industry
New CEO - Patrick Gournay
Growth through Franchising
Anita Roddick, OBE
Corporate Culture
•
Resigns as CEO (5/12/98)
Growth Strategy
•
Still Executive Co-Chairman with
Marketing Strategy
Gordon
Fail to Take Company Private
World Activists
Global Social Awareness
Strong Personal Values
Niche Marketer
Entrepreneurship
Organizational Design
Husband/Wife Management Team
Human Resources Management
Distinctive Competence
Competitive...
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