Cb
Submitted by madnotes on May 14, 2008
- Category: Book Reports
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Cb
Communication
Communication is ‘the transmission of a sender to a receiver via a medium (or channel) of transmission’.
Basic components
• Sender
• Receiver
• Medium
• Message
Basic model of communication
FEEDBACK
Sender
The sender as the initiator of the communication can be a formal or an informal source. A formal communication sources is likely to represent either a for-profit or a non profit organization, an informal source can be a parent or friend who gives product information or advice....
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