Defining Marketing Paper

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Submitted by beverlyy68 on January 19, 2012

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Defining Marketing Paper

Defining Marketing Paper
Beverly Jaquez
MKT 421
December 2, 2011
Carlos Chacon


Defining Marketing Paper
An important part of any business organization is marketing. Marketing is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources, based on these definitions I will explain the importance of marketing in organizational success. Also, I will provide at...

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