Defining Marketing
Submitted by tbaniel on September 3, 2011
- Category: Business
- Words: 1233
- Pages: 5
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- Popularity Rank: 3853
Defining Marketing
Defining Marketing
This student defines marketing as the ability to take a particular item in which an individual may want to sell it, finds a means to produce it, promote it, and place it where it may be in need, and of beneficial use by people, maximizing its potential, and allowing it to gain profit. According to Perreault, Cannon, and McCarthy (2009) "marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client" (p. 6). Marketing is much more than selling and advertising, it affects almost every aspect of...
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