Submitted by seshasayeen on November 28, 2010

• Category: Business
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Gillette Indonesia

A 1-page summary of your selection and rationale for one of the following customer strategies for Gillette Indonesia’s 1999 marketing plan:
1. Get ___% of the urban men who don’t shave to start shaving.
2. Get 50 % of urban men who shave with knives to switch to store-bought blades.
3. Get ___% of current blade shavers to increase their shaving frequency by ____shaves per month.
4. Get ___% of current blade shavers to replace their blades every ___ shaves.
By 1995, Gillette already has 50% market share and 97% brand awareness. To increase revenue, either we can increase the total market, or we can increase market share. 50% is a...

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