Hewlett Packard Company In Vietnam

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Submitted by madnotes on May 14, 2008

  • Category: Technology
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Hewlett Packard Company In Vietnam

In September 1995, John Peter, a marketing manager of Hewlett Packard Asia Pacific (HPAP) was evaluating the company’s long term strategic investment options for doing business in Vietnam. Hewlett Packard Asia Pacific was a subsidiary of the Hewlett Packard (HP) Company, and its headquarters was located in Singapore. Vietnam had recently adopted an open-door policy after the U.S. lifted its embargo on the country in February 1994. The country had a population of over 70 million, and foreign investment in the country had climbed steadily to reach almost US$12 billion by the end of 1994.

An environmental and market analysis revealed that the information technology (IT)...

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