Ipod Pricing In Egypt
Submitted by madnotes on May 21, 2008
- Category: Business
- Words: 2773
- Pages: 12
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Ipod Pricing In Egypt
PRICE
Apple kept the pricing strategy for iPod confidential.
Market Skimming: Although the iPod was priced high when it was launched, there was a good demand for the product due to the quality and some excellent features like quick transfer of music from the computer, sleek design, etc.
The confidentiality and surprise action which Apple applied , enabled them to do market skimming while it took long time for other competitors to produce similar products.
Monopolistic competition: Apple understood the Monopolistic competition market type and differentiated its products on quality features and style as well as the accompanying services offered,...
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