Just In Time Dell
Submitted by madnotes on May 22, 2008
- Category: Business
- Words: 1051
- Pages: 5
- Views: 432
- Popularity Rank: 1206
Just In Time Dell
Introduction
Traditional consumer buying patterns that have existed in the past have been expanded into a new category which is caused by the emergence of e-commerce as the most powerful innovation which is rapidly changing the business world (Smith, 2005). The purpose of this paper is to identify main characteristics, criteria and motivators that drive online customers to make a purchase through the Internet.
For my modest research I have constructed two questionnaires and made one interview with a former Victoria’s secret employee with the aim of facilitating data about customer behaviors of Victoria’s Secret customers that were buying products in...
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