Market Mapping Of Gloria Jeans Coffees
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Submitted by madnotes on May 21, 2008
- Category: Business
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Market Mapping Of Gloria Jeans Coffees
GLORIA JEANS COFFEES
COMPANY PROFILE
Established over 30 years ago, Gloria Jean's Coffees has become a coffee icon with over 700 stores in more than 40 countries . As a specialty coffee retailer and one of the fastest growing franchise operations in the world, they offer consumers a range of over 150 products including hot and cold espresso drinks, fresh premium coffee beans, teas, cocoas and coffee related merchandise.
ANATOMY OF THE BRAND
Essence
• Gourmet quality coffees in a friendly environment
Benefits
• Boutique image with a cozy...
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