Marketing For The Bottom Of The Pyramid
Submitted by maverick007 on December 13, 2008
- Category: Social Issues
- Words: 2362
- Pages: 10
- Views: 391
- Popularity Rank: 1389
Marketing For The Bottom Of The Pyramid
In this paper we have attempted to envision a future. A mutually rewarding future rightly depicted by the two dimensional pyramid. The inertia of existing business models is too huge to overcome currently. The myths in the MNC mind is definitely not helping in anywhich way. The tweaks will have to be at the right places for the models to be viable when catering to the bottom of the pyramid. Changing models is assimilated with changing perceptions. BoP is thought to be an unapproachable, undemanding, self-susistaining stratum.
The bottom of the pyramid in terms of economics is the largest, but poorest socio-economic group. In global terms, this is the four billion people who live...
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