Marketing

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Submitted by nareshvyas on April 20, 2009

  • Category: Miscellaneous
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Marketing

In a vast organisation like LIC, catering to the various needs and aspirations of millions of policyholders, grievances of customers do arise occasionally. In order to redress these grievance LIC has established an elaborate Grievance Rederessal Machinery and the details are as under:
I) Grievance Redressal Officers:
Grievance Redressal Officers have been designated at all levels of the Organisation :

At the branch level: The Sr/Branch manager
At the divisional level: The Marketing manager
At the zonal level:
At the Central level:

The Regional Manager (Marketing) in case of ordinary policies.
The Regional Manager...

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