Planning Minefield!
Submitted by madnotes on May 23, 2008
- Category: Business
- Words: 5045
- Pages: 21
- Views: 513
- Popularity Rank: 880
Planning Minefield!
troduction
Most companies today are experiencing difficulties with planning, and there is a growing realization that survival and success in the future will come only from sound strategic planning and market preparation. The tremendous impact that expert systems (ESs) could have in the field of marketing has been highlighted by several people (Keon, 1991; Mentzer and Gandhi, 1992, 1993; Moutinho and Paton, 1993; Steinberg and Plank, 1990). Some previous research has been carried out to tackle the marketing domain with ES techniques (Borch and Hartvigsen, 1991; Burke, 1991; Burke et al., 1990; McDonald and Wilson, 1990; Moutinho et al., 1993; Rangaswamy et al., 1989)....
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