Unilever- A Global Company
Submitted by madnotes on May 22, 2008
- Category: Business
- Words: 516
- Pages: 3
- Views: 235
- Popularity Rank: 778
Unilever- A Global Company
INTRODUCTION
-Unilever came into being in 1930 as an effect of merger of two companies - the Dutch company Margarine Unie and the British firm Lever Brothers merged.
- It is a ‘multi-local multinational’.
- The company hires 265,000 employees and operates in around 150 countries on every continent.
COROPRATE POLICY
Unilever’s mission is to add Vitality to life.
The main purpose of Unilever is to anticipate the aspirations of consumers and customers and to respond to them with branded products and services which raise the quality of life.
Considering business domain we can find that Unilever operates in 12 categories: Savoury &...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!