Submitted by madnotes on May 17, 2008

• Category: Business
• Words: 735
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Z-Wing

Z-Wing - Notes


Market Summary
There has been fierce competition brewing between Z-Wing and its nearest competitor, Janssen, for the past 10 years. Z-Wing has garnered 50% of the world’s aviation market, but Janssen has recently captured 47% of the market. The global commercial aviation market is growing at a low 5% per year.

SWOTT Analysis
The strengths identified in Z-Wing are:
• The company is a marketing leader
• The company has experienced managers
• The organization has a good product line and good service
• The company has good financial strength realizing $60 billion in...

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